Ongoing Retainers

You don’t have to do this alone.

Running a business is a constant balance—between vision and execution, strategy and daily tasks, momentum and sustainability. The weight of managing operations, systems, and projects can pull you away from the creative and high-level work that truly moves your business forward. That’s where I come in.

As an Online Business Manager, I step in to provide the structure, clarity, and operational support that allows your business to grow with intention. Whether it’s streamlining systems, overseeing projects, managing team dynamics, or refining workflows, my work is about creating ease—so you can focus on what you do best.

I don’t believe in hustle for the sake of hustle. I believe in thoughtful, sustainable growth—the kind that honours your energy, your boundaries, and the impact you want to create. My approach is deeply human-centered, blending strategy with the kind of operational oversight that ensures things don’t just get done, but get done in a way that feels aligned, intentional, and supportive to you and your business.

With years of experience in business operations, project management, systems optimisation, and team coordination, I bring a structured yet adaptable approach to every client partnership. My work is rooted in feminist and decolonial business principles, prioritising ethical business practices, power redistribution, and ways of working that centre care.

If you’re feeling stretched thin, caught up in the daily mechanics of your business, or simply ready for more ease and efficiency without losing sight of your vision, I’m here to help.

Ready to find the right level of support? Explore my retainer options below.

How it Works

Each package is available as a 3- or 6-month commitment, offering both strategic oversight and hands-on implementation. The 3-month option provides flexibility for short-term support at a slightly higher rate, while the 6-month option offers long-term stability and a lower hourly rate. For Australian clients, there are reduced rates available to reflect the time zone difference and ensure sustainable working hours.

01. Light Support OBM Package

For businesses needing essential operational support with strategic guidance.

What’s Included:

  • 12 hours of active support per month – A blend of strategic oversight and hands-on implementation, ensuring both high-level planning and day-to-day execution.

  • Up to a 30-minute strategy call per month – To review priorities, identify bottlenecks, and refine workflows.

  • Priority email & Slack support (Monday to Friday)

  • Notion client portal – A custom-built workspace to track projects, store SOPs, and streamline collaboration.

  • Light project oversight – Assisting with system maintenance, task delegation, and basic team coordination.

  • Process optimisation – Reviewing and refining operational workflows to increase efficiency and reduce friction.

Investment:

  • 3-Month Retainer: £690/month

  • 6-Month Retainer: £625/month

02. Standard Support OBM Package

For businesses requiring consistent operational and strategic management.

What’s Included:

  • 20 hours of active support per month – A balance of strategic oversight and hands-on implementation, ensuring seamless business operations and structured growth.

  • 1-hour strategy call per month – A dedicated session to assess progress, troubleshoot bottlenecks, and refine priorities.

  • Priority email & Slack support (Monday to Friday).

  • Notion client portal – A custom-built workspace to track projects, store SOPs, and streamline collaboration.

  • Ongoing project management – Overseeing timelines, deliverables, and team workflows to keep projects on track.

  • Workflow optimisation – Refining internal systems to improve efficiency, reduce friction, and ensure smooth day-to-day operations.

  • System automation & process refinement – Implementing time-saving automations and fine-tuning processes to enhance productivity.

    Investment:

    • 3-Month Retainer: £1,155/month

    • 6-Month Retainer: £1,050/month

03. Full Service OBM Package

For businesses seeking comprehensive operational management and hands-on execution.

What’s Included:

  • 40 hours of active support per month – A high-touch blend of strategic oversight and hands-on implementation, ensuring seamless business operations and structured execution.

  • Up to a 1-hour strategy call per month – Focused on high-level business planning, troubleshooting challenges, and refining priorities.

  • Additional 30-minute fortnightly check-in – Providing space for real-time adjustments, team alignment, and ongoing support.

  • Priority Slack/email support (Monday to Friday).

  • Notion client portal – A custom-built workspace to track projects, store SOPs, and streamline collaboration.

  • Full operational oversight – Managing business systems, streamlining processes, and overseeing ongoing strategic implementation.

  • Business systems optimisation – Refining and automating workflows to enhance efficiency, reduce bottlenecks, and create seamless operations.

  • Hands-on project coordination & launch planning – Overseeing key projects, ensuring smooth execution, and aligning all moving parts for successful launches.

  • Team communication & management – Facilitating seamless collaboration, tracking responsibilities, and ensuring alignment across team members.

Investment:

  • 3-Month Retainer: £2,255/month

  • 6-Month Retainer: £2,050/month

Things you need to know.

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Things you need to know. *

These retainers provide a strategic and operational partnership, combining high-level consultation with hands-on implementation to support and optimise your business. Clients receive direct access to Ella’s full range of expertise, including:

  • Operations & Business Management – Streamlining workflows, optimising systems, and ensuring efficient day-to-day operations.

  • Strategic Planning & Implementation – High-level business strategy combined with practical execution to drive sustainable growth.

  • Systems & Process Optimisation – Automating and refining processes to enhance efficiency and reduce bottlenecks.

  • Social Media & Digital Marketing – Content strategy, copywriting, email marketing, and audience engagement.

  • Podcast Production & Content Management – Managing podcast workflows, editing coordination, and promotional strategy.

  • Website & Digital Presence – Website builds, maintenance, and brand-aligned online positioning.

  • SOP Development & Documentation – Creating clear, actionable standard operating procedures to improve team efficiency.

  • Community & Client Management – Enhancing engagement, communication, and overall client experience.

  • Google Analytics Setup – Implementing tracking to measure key business metrics.

These retainers are designed to integrate seamlessly into your business, offering structured support and strategy tailored to your needs. With a balance of high-level consultation and hands-on implementation, this partnership allows business owners to focus on growth while operations are handled with clarity and precision.

Please note: If you’re seeking ongoing, task-specific support—such as podcast production or social media management—I offer tailored service packages separate from my OBM retainers. Let’s discuss your needs, and I can create a package that aligns with your business priorities.

What Systems are you Skilled in?

I have a strong skill set across a range of business, marketing, and project management platforms, including:

  • Email Marketing & CRM: FloDesk, MailerLite, ConvertKit, HubSpot

  • E-commerce & Course Platforms: Shopify, Kajabi, Thinkific, ThriveCart

  • Community & Membership Platforms: Mighty Networks, Circle, Substack

  • Project & Business Management: Notion, IVorey, Google Workspace (Gmail, Drive, Docs, Sheets), Asana, Trello

  • Website & Analytics: Squarespace, WordPress, Google Analytics

  • Finance & Invoicing: Xero

  • Automation & Productivity: Zapier

  • Social Media Management: Later, Planoly

  • Communication & Collaboration: Zoom, Slack, Loom

  • Content Creation & Editing: Canva, Descript

I have a high level of technical efficiency and am entirely self-taught across these systems. If I haven’t worked with a particular tool before, I am quick to learn and adapt—ensuring seamless integration with your existing workflows.

I’m interested, what’s next?

Book an Alignment Call – We’ll begin with a free 30-minute business alignment call, where we’ll discuss your needs, current challenges, and how I can best support you. You can book a time that suits you. If you have any questions, feel free to email me over at hello@ellacotterell.com.

Client Love

  • Sophie French

    “I am forever grateful for this level of support you provide. You have brought to life everything I had in my brain and I cannot express how grateful I am. I am so blown away right now - this is the most helpful and amazing feeling. Thanks for being so in tune, wise, and embodied in your work - I adore you. You really get me as a creative AND a person. To be in co-creation with you is so wonderful Ella.”

  • Jess Lucas

    Jess Lucas

    “I am incredibly privileged and fortunate to have Ella on my team. She brings a wealth of experience in business (and life) and a calm, balanced and centred energy to our dynamic, something I greatly appreciate. I know I can rely on her and she deeply cares and supports me, my business and my clients as if they were her own. I wouldn’t hesitate in recommending Ella to other business owners, she is truly passionate, multi skilled and her presence is effortlessly grounding. If you are in need of support and you value connection, honesty and integrity - Ella is hands down your gal.”

  • Eliza B

    "Ella is such a joy to work with. She brings a unique blend of knowledge and expertise to her work that allows me to trust her in building out the content and back-end systems needed for my business to thrive. I'm so grateful for her!" 

  • Mikka Richter

    “Ella has been supporting me over the last few months and has been a godsend! She has been instrumental in the launch of my podcast, weaving magic behind the scenes of my business and just knowing she’s there for me has made everything feel so easeful. Her support if nourishment of the highest kind. I am so grateful. She just…gets it. If you desire support in your business, I highly recommend reaching out.”

  • Dr Libby Sander

    “Having Ella working with me to support what I do is amazing. I cannot recommend her enough. She helps me get clarity, organises my projects, and bring high level thinking and ideas. The way this is allowing me to get more done and focus on the things I want to do is everything.”

  • Andrea Clarke

    “Thank you love for all your help over the last few months - it’s really supported me to elevate my brand & bring me to the next phase of my business. I’m so excited about everything you’ve helped me to create in the SFA community. Thank you love, you’ve been so appreciated and invaluable to me.”

  • Dante Amato

    “I absolutely LOVE your work, I love your skills and your energy. You’re the best. Thank you. What a relief having your support has been. What a godsend you are!”