ABOUT
ELLA
Born in Sydney, Australia, and shaped by years living between Brisbane and the Sunshine Coast, I made the long-awaited move to East London in late 2024. London is everything I imagined: messy, rich with contradiction, endlessly expressive, and it’s here that I’ve found both a deeper sense of creative belonging and the grit required to build a life and online business management consultancy on my own terms.
I hold a First-Class Honours degree in Psychological Science and am a qualified rehabilitation counsellor. My background is rooted in mental health, trauma, and recovery—once working alongside veterans and ex-police officers navigating life beyond institutional systems. Over time, my path shifted toward “helping the helpers” into supporting practitioners, creatives, and entrepreneurs building values-led businesses at the intersection of justice, healing, and systems change.
Along the way, I’ve retrained as an Online Business Manager (OBM) and Digital Marketer, combining my foundations in psychology and trauma with practical systems expertise. I bring both the big-picture thinking and the day-to-day structure supporting my clients with operational strategy, project management, feminist-let and ethical growth consulting, and backend optimisation.
I’m a late-in-life, neurodivergent lesbian. I believe that pleasure and community are quiet forms of resistance against the systems that seek to restrict us. I write poetry and literary non-fiction to make sense of the world and my place within it. I love dancing and drinking gin just as much as I love yin yoga and sound healings.
I try to hold complexity in the way I move through life, making room for nuance, contradiction, softness, and strength. Always centring my own humanity, and the quiet, everyday joy that comes with honouring it.
I work best with people who care.
People who ask difficult questions, who are willing to move at a sustainable pace, and who want to build businesses that feel good on the inside—not just the outside. The ones who are reshaping their industries, guided by values of care, justice, creativity, and deep integrity.
My work is grounded in feminist values, decolonial thinking, and anti-capitalist ethics. I believe in rest as strategy, in sustainable systems for entrepreneurs, and in structures that reflect what you truly stand for—not just what sells.
I’m here for those who want to grow their business sustainably and ethically. The educators, facilitators, organisers, artists, and service providers whose work contributes to building a world rooted in equity, compassion, and joy for all.
I bring a unique blend of emotional depth and strategic clarity. I’m not just attuned to what’s not working—I can feel into why. I understand that disorganisation often has emotional roots, that burnout is rarely about capacity alone, and that sustainable structure is a form of care.
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My background in psychology and trauma-informed practice allows me to approach business not just through systems thinking, but through a human lens. I notice inefficiencies not because everything must be optimised for productivity, but because I believe in ease—in reducing mental and emotional overwhelm from the hearts and bodies of those doing meaningful work. I restructure systems to create inner safety and outer alignment; clarifying what’s needed, simplifying what’s not, and making the backend of your business feel less like a burden and more like a home.
I am highly skilled at articulating inefficiencies, proposing frameworks, and communicating change, particularly when working with big-picture systems, philosophies, and organisational structures. My role is to restructure systems through beauty, ethics, and emotional intelligence—supporting you in building something that is not only efficient, but also deeply aligned.
I work steadily, not chaotically. My rhythm honours cycles and seasons; mine and yours. I value deep focus, quiet collaboration, and meaningful pace. The work I do is less about endless growth for growth’s sake, and more about restoring flow and balance to your business and life.
If you’re someone who wants to build with intention, who leads with care, who senses there’s a better way to do business and just needs support making it real—then you’re exactly who I do this work for.
