About Ella
Where are you located? I was born in Sydney, Australia, and spent most of my adolescence and young adulthood between Brisbane and the Sunshine Coast. In late 2024, I made a long-awaited move to London, UK, and now reside in East London. I love immersing myself in the rich cultures, artistic expression, and delicious food that London has to offer.
What are your qualifications? I have a First-Class Honours degree in Psychological Science, I’m a qualified rehabilitation counsellor, as well as holding several certifications in Embodiment/Somatics and Trauma. I’ve also retrained as a Digital Marketer and Social Media Manager.
What business practices do you centre in your work? My work centres on the intersection of multiple theoretical frameworks: decolonisation, feminism, anti-capitalism, and equity, diversity, and inclusion. I am deeply committed to the sustainability of our land and its people. At this point, my business is entirely digital and waste-free.
I do not subscribe to the 'hustle and grind' mentality of capitalist culture and refuse to sacrifice my wellbeing in the name of productivity. I honour my unique energy structure and encourage my clients to do the same. I view money as a resource, alongside community, voice, and time. Profit is never prioritised over the wellbeing of the people involved in my business or personal life.
I am dedicated to amplifying marginalised voices. Our society often prioritises those who conform to Eurocentric norms of beauty, and I continually reflect on whose work is elevated and why.
What else should I know about you? True to my Libran nature, I am all about balance. While I love health, wellness, and spirituality, I equally enjoy having a gin and soda (or four), dancing with my friends, and indulging in all the pleasures and delights life has to offer. I love to travel, listen to jazz music, and spend my spare time reading and writing. I am also a proud late-in-life, neurodivergent lesbian.
I am deeply passionate about supporting founders with the day-to-day operations of their brands. While the online space is filled with OBMs, VAs, and other business support entrepreneurs, I’ve noticed that few truly align their ethics with their behaviours. The dominant narrative in the online world revolves around growing revenue at any cost. My work, however, asks a different question: How can I automate my business with the systems and strategies it needs to thrive while fostering a cultural reset that acknowledges inequities in privilege, power, and resources?
The world of work and online business is overdue for transformation. I believe the people you hire and the team you build should reflect the same values you do. I work with industry disruptors—individuals striving to change the status quo for the better. You deserve a team that champions your mission as much as you do.
My support combines strategic thinking, seamless system integration, and high-quality execution. When you’re looking to expand your online team, you need someone who not only excels at their role but also honours you and your business. I provide a high level of support, becoming a crucial part of your business structure and ensuring everything aligns with your vision and values.